First impressions matter, especially in the competitive world of e-commerce. Ghost mannequin images, created using the invisible mannequin effect, strike the perfect balance between professionalism and practicality. These photos offer customers a realistic view of the product while maintaining a clean, consistent aesthetic. By providing clear and detailed representations, they build trust, enhance brand credibility, and ultimately boost conversion rates. As online shopping grows, the invisible mannequin effect has become an essential tool for brands aiming to stand out.
We can shoot your next collection in Sydney using the ghost mannequin method, ideal for womenswear, menswear, or kidswear. With no minimum quantity, we handle everything from 1 to thousands of items! Once photographed, our retouchers colour grade and edit the final files, ready for online usage and sales. We work with clients Australia-wide—whether you’re based in Sydney, Melbourne, Brisbane, Gold Coast, Cairns, or Perth, simply send us your stock, and we’ll do the rest!
Enhance your brands image with Sydney’s leading advertising and photographic agency specialising in contemporary, creative and high-quality fashion E-commerce photography. Check out our showreel. At Design Identity we are renowned for our value, speed, quality and not to mention our friendly customer service to ensure clients receive the best quality and outstanding results.
Our large studio space allows us to develop superior imagery in model, ghost mannequin, flat lay and product photography. We are not just studio based our talented team do location photo shots. Our in-house editing expertise can take your photos to the next level with our re-touching service.
Whilst partnering with various high profile Australian and international brands, we continuously assist clients exceed online sales.
Take a look through our latest BTS Video and contact Design Identity for your next fashion eCommerce requirement.
We have worked with Design Identity for a couple of years now and have seen the benefit of high quality ecommerce images first hand. Our online sales continue to grow and I believe this is greatly contributed to by the imagery we have produced with Design Identity.


We’ve been working with Design identity for a number of years now and have always been completely satisfied with the quality of their work and professional service. I would definitely recommend them to any business with ecommerce needs.


Design Identity are great to work with. Everyone is friendly, professional and they always provide great service in a timely manor. We continue to work with Design Identity because we trust their work and the level of standard they provide.


Design Identity have quickly become a trusted and reliable extension of our eCommerce team. There are many ecommerce photography groups but I have not found one that delivers on accuracy, quality and fast turn around times like Design Identity do.

