Enhance your brands image with Sydney’s leading advertising and photographic agency specialising in contemporary, creative and high-quality fashion eCommerce photography. Check out our showreel. At Design Identity we are renowned for our value, speed, quality, and friendly customer service to ensure clients receive outstanding results.
Our large studio space allows us to develop superior imagery in model, ghost mannequin, flat lay, and product photography. Beyond studio production, our team also creates location photo shoots and fashion campaign content for modern brands.
Our in-house editing team can elevate your visuals with professional retouching services. Whilst partnering with Australian and international brands, we continuously help clients improve online presentation and increase eCommerce sales.
Our Ghost mannequin photography process begins by discussing your brand, product details, and vision to ensure our approach aligns perfectly with your goals.
Each garment is meticulously prepared, including steaming and styling, to ensure it looks flawless. The mannequin setup and lighting are adjusted to highlight the product’s features.
Using advanced equipment, we capture every detail of the product, ensuring its fit and form are showcased perfectly. The ghost mannequin technique eliminates distractions.
Our post-production process enhances each image by removing imperfections, refining garment embellishments, and ensuring a polished ghost mannequin effect.
Final Ghost mannequin photographs are delivered in high-resolution formats, optimised for e-commerce platforms and ready for immediate use.
First impressions matter in fashion eCommerce photography. Our ghost mannequin photography service helps clothing brands present garments with a clean and premium invisible mannequin effect that highlights fit, shape, texture, and product details while maintaining a modern online retail aesthetic.
Based in Sydney, Design Identity works with fashion businesses Australia-wide, producing professional eCommerce photography for Shopify stores, websites, marketplaces, campaigns, and social media content.
From small collections to large-scale productions, we provide consistent high-quality imagery designed to improve brand perception, customer engagement, and online sales for modern fashion brands.
We have worked with Design Identity for a couple of years now and have seen the benefit of high quality ecommerce images first hand. Our online sales continue to grow and I believe this is greatly contributed to by the imagery we have produced with Design Identity.


We’ve been working with Design identity for a number of years now and have always been completely satisfied with the quality of their work and professional service. I would definitely recommend them to any business with ecommerce needs.


Design Identity are great to work with. Everyone is friendly, professional and they always provide great service in a timely manor. We continue to work with Design Identity because we trust their work and the level of standard they provide.


Design Identity have quickly become a trusted and reliable extension of our eCommerce team. There are many ecommerce photography groups but I have not found one that delivers on accuracy, quality and fast turn around times like Design Identity do.

